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YBA Kanoo KSA Awarded Elite Dealer status by Manitowoc Cranes - YBA Kanoo

November 9, 2016

Kanoo Machinery – part of the YBA Kanoo Group — is a leading player in the Gulf machinery and equipment industry with more than 15 branches across the region. It has recently been awarded Elite Dealer status by Manitowoc for its Saudi Arabian operations for the first time ever in the Middle East.

Aside from the prestigious award, Kanoo Machinery now gets up to 10% extra discount on Grove spare parts. Considering that Grove told us in May 2015 that the Kanoo-Grove relationship was ‘at a crossroads’ this is a major win for Kanoo Machinery, KSA. It underlines the progress that has been made by implementing the Grove Roadmap and is testament to the hard work and efforts that the machinery team has made, particularly in aftermarket support and market awareness.

Kanoo Machinery’s Saudi Arabian location is one of only four dealerships to receive this designation in the Middle East. The Elite Dealer award recognizes dealers who raise those standards that excel in their parts and services standardsat an international level.

Many factors contributed to YBA Kanoo winning the award, in particular the company’s technical support team and crane sales team. Having worked closely with Manitowoc over the past two years, YBA Kanoo has developed a structured training program to improve the skills and knowledge of its engineers. As a result, the company now has two master technicians that have been trained by Manitowoc to the highest level. The company hopes to have two additional engineers certified to this level by the end of 2016.

“Winning Elite Dealer status is a great recognition for the hard work that the Kanoo Machinery team has put in,” said Brian O’Sullivan, executive general manager at Kanoo Machinery. “The entire organization has made tremendous efforts to deliver exceptional field service, and to improve after-sales support and market reach. This award not only demonstrates the strength of our company and its customer service, but also underlines the successful partnership we enjoy with Manitowoc Cranes.”

YBA Kanoo continues to be a key contributor to the region’s economic growth and development with extensive operations across several dynamic regional markets and industry segments.

YBA Kanoo was evaluated on a number of criteria relating to various levels of staff training, service facilities, technical proficiency and stock availability. The ultimate benefit of winning the award is that customers are assured that Kanoo Machinery is committed to providing them with the latest Grove products, combined with exceptional after-sales services.

“Awarding YBA Kanoo’s Saudi Arabian operations Elite Dealer status was an easy decision for Manitowoc, given the company’s efforts to elevate the technical level of its aftersales engineers and technicians over the past year,” explains Yannick Richaud, Manitowoc’s Middle East Crane Care director. “It has both a first-class facility and team that has worked hard to achieve the various criteria for the award. We are confident that YBA Kanoo will continue to drive and maintain these high standards.”

Waleed Raouf, Manitowoc’s regional sales manager for the Middle East, agreed and also noted the importance of a strong after-sales operation to overall market success. “It’s no coincidence that in Saudi Arabia, YBA Kanoo is one of the leading suppliers of mobile cranes and also has one of the country’s most advanced customer support programs,” he said. “The strength of the sales operation is always linked to the investment in the customer support set up. At Manitowoc, the strength of our distribution network – and the service capacity of that network – is something that differentiates us from others.”

Established in 1890, Bahrain-based YBA Kanoo is one of the largest, family-owned companies in the Middle East, with a wide network of offices and operations spread across the region. The machinery division of YBA Kanoo has been selling and supporting the Grove mobile crane range in Saudi Arabia, United Arab Emirates and the Kingdom of Bahrain for almost 50 years, providing equipment to some of the Middle East’s largest companies.

In addition to Grove mobile cranes, Kanoo Machinery represents many leading international brands that cater to diverse industry segments, including lifting, materials handling, construction equipment and power generation.